Aura
Fields
UI/UX DESIGN
course
DIGITAL ECOSYSTEM
year
2025/2026
Project overview
Aura is a digital platform that brings fashion, beauty, social interaction, and shopping together in one seamless experience. The project aims to make the journey from inspiration to purchase more direct, allowing users to discover content, creators, and products without interrupting their browsing experience.
Social media have become the main space for discovering fashion and lifestyle products. Inspiration comes primarily from visual content, especially from creators and influencers.
Social commerce and personalized recommendations are redefining the way people shop online. However, users often discover styles and products on social media but still have to leave the platform to search, compare, and purchase them.
This breaks the flow between inspiration and purchase, making the experience slower and more fragmented, especially for a generation used to immediate, visual, and personalized interactions.
The goal is to create a complete experience within a single platform, where inspiration and shopping come together seamlessly.
Users can discover fashion and beauty products, connect with other members of the community, and support each other in making choices, creating a style experience that feels more personal, conscious, and shared.
Aura represents personal identity and the way each person expresses their style through choices, colors, and inspiration. The name evokes something unique and recognizable, just like the way everyone builds and expresses their own image.
Branding
Aura’s visual identity reflects the balance between elegance, personality, and contemporary digital culture. The branding combines a warm color palette, refined typography, and a minimal graphic system to create a recognizable yet flexible identity.
The burgundy and soft pink tones communicate warmth and sophistication, while the contrast between Bloverly and Avenir balances personality with clarity. The star symbol becomes Aura’s most essential visual element: a simple, distinctive sign that represents individuality and personal style.
Across the app, website, and social media, the identity remains consistent while allowing fashion, beauty, and community content to stay at the center of the experience.
The app
A personalized start
From the very first steps, Aura shapes the experience around each user. By selecting favorite fashion and makeup styles, users can define their preferences and explore detailed information to better understand what truly represents them.
The onboarding also includes a color analysis test, helping users discover their seasonal palette and identify the colors that enhance their natural features. This information becomes the foundation for more relevant and personalized recommendations throughout the app.
Explore, connect, shop
Aura’s feed brings together fashion, beauty, and lifestyle content in one personalized space. Users can filter posts by category, follow their favorite creators, and stay updated on new looks, recommendations, and trends.
Each post is directly connected to the featured products, creating a seamless journey from inspiration to purchase. Users can explore dedicated product pages to discover details and features before buying.
Brand profiles bring together key information, official content, and products in one place. Each brand also has its own integrated shop, allowing users to discover and purchase products directly within the Aura experience.
Creators, profile & rewards
Aura gives creators a dedicated space to share their style and inspire the community. Their Looks feed collects all published content, while the Wardrobe links the fashion and beauty products they use, allowing users to discover and shop directly from their profiles.
Personal profiles follow the same structure, making it easy to manage information and activity. The Wishlist lets users save both posts and products and organize them into personalized boards, keeping inspiration and favorite items in one place.
In the Cart, Aura shows how well each item matches the user’s personal color palette, supporting more conscious and personalized choices. The experience is completed by the loyalty program, which rewards engagement and purchases with points that unlock exclusive discounts and benefits.
The landing page
The Aura Website
The website introduces Aura and its ecosystem, offering a clear overview of the platform, its main features, and the experiences available to users. It reflects the brand’s identity while presenting its approach to fashion, beauty, personalization, and community.
Visitors can discover how Aura works, explore its key features, and understand how inspiration, social interaction, and shopping come together in one seamless experience. The website also provides a direct way to download the app, making it easy to access the full Aura experience from any device.
The website also provides a dedicated space to discover Aura’s loyalty program, designed to reward users for their participation within the platform. Through purchases, interactions, and community activity, users can earn points and unlock exclusive rewards, discounts, and special benefits. The program adds value to everyday interactions, encouraging users to explore, connect, and engage with the Aura ecosystem while making their experience more rewarding and personalized.
